Association Launches Revamped Website To Better Serve Its Membership…

By Erin Reyes, IDA Communications Specialist

The International Detailing Association (IDA) is excited to announce the launch of our completely redesigned website, The website has been specially updated to further increase the visibility of the detailing profession and continue our mission of “promoting the success and growth of the professional detailing community.”

With the vision of being “the lead advocate and premier source of information for the professional detailing community,” the IDA Board of Directors decided that a refresh was necessary to better meet members’ needs. The redesign was not only about changing the aesthetics of the website, but also the structure, responsiveness, and overall functionality.

“A large part of the board’s decision for the redesign was to make it much easier for all the different parts of our industry—including operators, manufacturers, suppliers, and distributors—to have easy access to information,” said Jonathan Munsell, CD, who oversaw the committee in charge of the redesign.

The redesign could not have come at a better time. According to Munsell, “The IDA has experienced incredible membership growth over the past couple of years, as well as a tremendous amount of interest in our website from all across the world. The redesign, which we consider to be a complete upgrade, is designed to tie the industry together as a whole and give us all one place we can go for the resources we need to be more successful.”

The new website was officially introduced at the beginning of the summer and was accompanied by the release of the IDA Member Community. An exclusive members-only benefit, the community is a digital space for IDA members to connect with and learn from one another.

Highlights Of New Features

  • Reorganized content puts the profession at the forefront of the site, making it easy for those who are interested in potentially entering the field to find the steps to do so, and for current detailers to find how to take their career to the next level through certification and training.
  • A refocus on public resources also gives non-detailers a more thorough look at what detailing entails, and explains why it is important to use the services of IDA members and certified detailers.

It also streamlines the process for individuals to find a detailing professional in their area. Members are encouraged to login and update their public profiles to take advantage of the incredible opportunity to promote all aspects of their business to potential clients, employees, and partners directly from the IDA website.

  • One of the biggest changes is that IDA certification exams (Phase I) are now fully integrated within the IDA website. The new website makes it easy to access, complete, and track the exams from registration to certification on your own timeline. While the overall certification program and requirements are not changing, the process of becoming a Certified Detailer (CD) will be much smoother.

Visit the website ( and start exploring today!

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