EQUIPPING THE DETAIL CENTER
Professional Detailing Equipment can be a Labor-Saving, Image-Building Investment… By Bud Abraham, Detail Plus A well-organized detail shop not only portrays a professional image. It increases productivity while reducing labor costs. As auto detailing moves from the back alley, bucket-and-sponge wholesale business of
SHOW YOUR IDA PRIDE AT MOBILE TECH EXPO AND BEYOND
It’s good to Wear Your Heart—and Your IDA Patches—on Your Sleeve… By Erin Reyes, IDA Communications Coordinator There’s a new way to show your pride for the International Detailing Association (IDA)—with branded logo-wear from the IDA Merchandise Store! Since its launch last month,
ARE YOU AWARD-WORTHY?
Awards season is officially here, but we’re not talking about Hollywood… By Erin Reyes, IDA Communications Specialist It’s that time of the year again—time to submit your IDA award nominations! The International Detailing Association (IDA) has developed an awards program to recognize
CUSTOMER SATISFACTION VERSUS CUSTOMER LOYALTY
Understanding the Difference and How it Affects Your Business… By Bud Abraham, Detail Plus Customer satisfaction is at an all-time high, but customer loyalty is at an all-time low. At first glance, this might seem to be a contradiction. But it is
THE-IDA.COM IS ALL NEW!
Association Launches Revamped Website To Better Serve Its Membership… By Erin Reyes, IDA Communications Specialist The International Detailing Association (IDA) is excited to announce the launch of our completely redesigned website, the-ida.com. The website has been specially updated to further increase the