May 2019

No Sledgehammers, Please! By Kian Amirkhizi & Doug Snow It is quite natural for men to use the sledgehammer approach to most things in life, treating every problem with overwhelming horsepower. To put this phenomenon in visual terms, think of an untrained golfer preparing to hit

Association Expands Global Outreach… By Erin Reyes, IDA Communications Coordinator The International Detailing Association (IDA) is expanding once again! At the end of April 2019, the organization announced the addition of its newest international chapter in India. This is the IDA’s fourth international chapter overall—joining the United

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